The Persuaders Essay Example | Topics and Well Written Essays - 500 words

The Persuaders - Essay Example One of the more obvious messages in the show was the attitude of competition. This was not just friendly competition, this was dog-eat-dog market warfare. The host talks of "preparing a guerrilla operation" as if going into battle. One of the advertising agents talks about the "fear in the agency business" and the players being "weakened and vulnerable". The tone is set and the message is that business is dead serious. They are not just selling soap; they are marketing high stakes business. In pursuing customers, they have discarded any pretense of the niceties of the fair deal. As one executive put it, "I am much more interested in how you feel than how you think". They are desperately trying to compete for your mind. Getting to the consumer's feelings means portraying a relationship with their culture and becoming more acceptable. This was done in one case by changing the words "estate tax" to the emotionally unacceptable "death tax". Understanding the culture, and what makes it act, prompted one ad executive to "Find out why people join cults and apply that knowledge to brands". Frank Luntz, political ad guru, says nothing in his ads are about political substance. He says, "Everything in here has a relationship to pop culture". Getting to the culture, without mentioning the product, is the advertiser's vehicle to branding. Getting the branding correct and ne

Medico Legal Aspects and the Radiographers Scope of Practice Essay - 1

Medico Legal Aspects and the Radiographers Scope of Practice - Essay Example The council’s conduct and competence committee provide a verdict on practices that contravene HCPC’s set standards (HCPC, 2015). Incorporating the law into the field of medical practices gives an insight into the power of the law. The force of the legislation is perhaps the reason for ethical and professionalism in medical practices. The very laws originate ethical concerns and the expectations that the public places on civil servants. This work examines a court case involving physicians and a patient, where the failure of a doctor to stick to the professional requirements caused harm to the patient. The work depicts the judicial proceedings about health matters and elaborates on the right procedures for handling issues at workplaces. The legislation, in this case, relates to the examination of the various health policies, which this work also explains. Based on court proceedings, the radiographer failed to perform an X-ray on the patient. The radiographer worked for the Hertfordshire Hospital University Trust, where he was to give instructions to practicing students. The medical practitioner was supposed to be a role model to the pupils in the Radiography Course. The competence that radiographers exhibit the result from the periods of training they undergo. Power can carry out the actions of an occupation to the expected levels during the time for which you work (The University of Exeter, 2015). Training makes the people concerned to be both fits for the purpose and the fit for practice. The scope of professional practice requires that radiographers work using the safest and the most efficient techniques for the patients (Scope of Professional Practice, 2015). The patient in this case scenario was weak, something that the radiographer, Mr. Porter knew. He was instructed to fetch the patient from another ward and realized his inability to walk by himself. He opted to give the patient a wheelchair, which is  the best action for those who cannot walk (Long, Frank & Enhrlich, 2012).